Subject: School of Hospitality Tourism and Marketing

Higgs, Bronwyn (2008) Media metrics : the current state of play. Marketing Magazine, July, 2008 . pp. 86-88. ISSN 0819-1131

Higgs, Bronwyn (2008) The marketing missing link. Marketing Magazine, March, 2008 . pp. 68-69. ISSN 0819-1131

Higgs, Bronwyn (2008) On location. Marketing Magazine, January 2008 . pp. 82-84. ISSN 0819-1131

Karagiannidis, Vanaja (2008) Co operative satisfaction factors for effective strategic alliances in the Australian telecommunications industry. Other Degree thesis, Victoria University.

Sophonsiri, Vanida (2008) Developing host-guest relationships in Thai tourist resorts. PhD thesis, Victoria University.

Prentice, Catherine (2008) Trait Emotional Intelligence, Personality and the Self-Perceived Performance Ratings of Casino Key Account Representatives. PhD thesis, Victoria University.

Higgs, Bronwyn (2007) Progressive segmentation in a new media landscape. Marketing Magazine, September, 2007 . pp. 76-78. ISSN 0819-1131

King, Brian (2007) Response to Yeoman et al.: competitive advantage through "authenticity": an assessment of Scotland's tourism prospects. Tourism management, 28 (4). pp. 1141-1143. ISSN 0261-5177

Bergin-Seers, Sue and O’Mahony, Barry and Quiazon, Regina (2007) The travel agency service industry: industry trends and practices. Other. Sustainable Tourism CRC (STCRC) .

Higgs, Bronwyn (2007) Imported advertising : imported culture. Marketing Magazine, June, 2007 . pp. 80-83. ISSN 0819-1131

Bergin-Seers, Sue and Jago, Leo Kenneth (2007) Performance measurement in small motels in Australia. Tourism and Hospitality Research, 7 (2). pp. 144-155. ISSN 14673584

Higgs, Bronwyn (2007) Research project. Marketing Magazine, March 2007 . pp. 84-86. ISSN 0819-1131

Manzoni, Alex (2007) A new approach to performance measurement using data envelopment analysis: implications for organisation behaviour, corporate governance and supply chain management. Other Degree thesis, Victoria University.

Aubke, Florian (2007) Acceptance of teaching technology in hospitality education: impact of personality. Research Master thesis, Victoria University.

Miranda, Mario J and Konya, Laszlo (2007) Directing Store Flyers to the Appropriate Audience. Journal of Retailing and Consumer Services, Volume 14 (Issue 3). pp.175 to 181.

Bergin-Seers, Sue and Beeton, Sue and Lee, Christine (2007) Environmentally sustainable practices of Victorian tourism enterprises. Technical Report. Sustainable Tourism CRC, Griffith University, Qld. : Sustainable Tourism CRC.

Shammout, Ahmad Bahjat (2007) Evaluating an extended relationship marketing model for Arab guests of five-star hotels. PhD thesis, Victoria University.

Liu, Ching Hsueh (2007) Foreign exchange hedging and profit making strategy using leveraged spot contracts. Other Degree thesis, Victoria University.

Higgs, Bronwyn and Polonsky, Michael Jay (2007) New media : embedding communications strategy in broader marketing strategy. In: Australia New Zealand Marketing Academy, 3-5 Dec 2007, Dunedin, New Zealand.

Diamond, Andrea (2007) The career development and identity of Victorian local government chief executives: is gender a factor? Other Degree thesis, Victoria University.

White, Paul (2007) The regulation of electronic funds transfer in Australia: an integrated multidisciplinary approach. Other Degree thesis, Victoria University.

Higgs, Bronwyn and Ringer, Allison (2007) Trends in consumer segmentation. In: Australia New Zealand Marketing Academy, 3-5 Dec 2007, Dunedin, New Zealand.

Higgs, Bronwyn (2006) The gloss free glossary. Marketing. Media Survival Guide, November 2006 . ISSN 1441-7863.

Higgs, Bronwyn (2006) Get with the program. Marketing Magazine, September, 2006 . pp. 74-75. ISSN 0819-1131

Higgs, Bronwyn (2006) A marketer's guide to the CGM galaxy. Marketing Magazine, June, 2006 . pp. 72-74. ISSN 0819-1131

King, Brian and Munro, Angela and Polonsky, Michael Jay (2006) Stakeholder involvement in the public planning process — the case of the proposed Twelve Apostles Visitor Centre. Journal of hospitality and tourism management, 13 (1). pp. 97-107. ISSN 1447-6770

Higgs, Bronwyn (2006) Consumers are the new kings of content. Marketing Magazine, March, 2006 . pp. 72-73. ISSN 0819-1131

Higgs, Bronwyn (2006) Environmental scanning : pest or pleasure? Marketing Magazine, December/January, 2006 . pp. 52-53. ISSN 0819-1131

King, Brian and Dwyer, Larry and Prideaux, Bruce (2006) An evaluation of unethical business practices in Australia's China inbound tourism market. Internatinal Journal of Tourism Research, 8 . pp. 127-142. ISSN 1099-2340

King, Brian and Lee, Cheng-Fei (2006) Assessing destination competitiveness: an application to the hot springs tourism sector. Tourism and Hospitality Planning and Development, 3 (3). pp. 179-197. ISSN 1479-053X

Truong, Thuy-Huong and King, Brian (2006) Comparing Cross-Cultural Dimensions of the Experiences of International Tourists in Vietnam. Journal of Business Systems, Governance and Ethics, 1 (1). pp.65 to 75.

Bhaskaran, Suku and Polonsky, Michael Jay and Cary, John and Fernandez, Shadwell (2006) Environmentally sustainable food production and marketing: opportunity or hype? British food journal, 108 (8). pp. 677-690. ISSN 0007-0070x

Higgs, Bronwyn (2006) Experiential learning in marketing education. In: Australia New Zealand Marketing Academy Conference, 4-6 Dec 2006, Brisbane, Australia.

King, Brian and Nishimura, Sachiko and Waryszak, Robert (2006) Guidebook use by Japanese tourists: a qualitative study of Australia inbound travellers. International Journal of Tourism Research, 8 (1). pp. 13-26. ISSN 1099-2340

Miranda, Mario J and Konya, Laszlo (2006) Is mandatory country-of-origin labelling a retrograde step in the long run? The International Review of Retail Distribution and Consumer Research, 16 (5). pp. 579-590.

Higgs, Bronwyn and Milner, Laura (2006) Portrayals of maturity in Australian television commercials: a benchmark study. In: Hawaii International Conference on Business, 25-28 May 2006, Waikiki, Hawaii.

Miranda, Mario J (2006) The Perverse Effect of Country-of-Origin Labelling on Multiculturalism in a Pluralistic Society. The European Retail Digest, 50 . pp.56 to 58.

Jones, Puangchompoo (2006) Understanding the International Students' Innovation Decision Process with Particular Reference to International Higher Education Service in Australia and in Thailand. PhD thesis, Victoria University.

Dempsey, Kate (2006) Values in Leadership: Approaches of Victorian Local Government Managers. PhD thesis, Victoria University.

Higgs, Bronwyn (2005) Industrial espionage : the legal way. Marketing Magazine, September, 2005 . pp. 76-77. ISSN 0819-1131

Higgs, Bronwyn (2005) Researching and profiling Australian consumer markets. Marketing Magazine, June 2005 . pp. 78-79. ISSN 0819-1131

Sharma, Chanchal Kumar (2005) Tourism Policy Innovations of an Indian State (Haryana) and Their Implications. Tourism: An International Interdisciplinary Journal, 53 (1). pp. 67-76. ISSN 1332-7461

Polonsky, Michael Jay and Scott, Don (2005) An empirical examination of the stakeholder strategy matrix. European journal of marketing, 39 (9/10). pp. 1199-1215. ISSN 0309-0566

Khorchurklang, Sukij (2005) Factors Influencing Australia's Dairy Product Exports to Thailand: 1980-2002. PhD thesis, Victoria University.

Bhaskaran, Suku (2005) Incremental innovation and business performance: small and medium-size food enterprises in a concentrated industry environment. Journal of small business management, 44 (1). pp. 64-80. ISSN 0047-2778

Higgs, Bronwyn and Polonsky, Michael Jay and Hollick, Mary (2005) Measuring Expectations: Pre and Post Consumption: Does It Matter? Journal of Retailing and Consumer Services, 12 (1). ISSN 0969-6989

King, Brian and Prideaux, Bruce and Hobson, Perry and Hobson, Larry Dwyer (2005) Modelling the structure of the Korean package tour industry in Australia. In: ANZMAC 2005 Conference : Broadening the Boundaries, 5-7 December 2005, Perth, Western Australia.

Higgs, Bronwyn and Milner, Laura (2005) Portrayals of cultural diversity in Australian television commercials: a benchmark study. In: Australia New Zealand Marketing Academy, 5-7 Dec 2005, Freemantle, WA.

Wenn, Andrew (2005) The Library and the Internet: An Interpretive Study of the State Library of Victoria. PhD thesis, Victoria University.

Higgs, Bronwyn and Ringer, Allison (2005) The relationship between familiarity and expectations. In: Australia New Zealand Marketing Academy Conference, 5-7 Dec 2005, Freemantle, WA.

Fry, Marie-Louise and Polonsky, Michael Jay (2004) Examining the unintended consequences of marketing. Journal of Business Research, 57 (11). pp.1303 to 1306. ISSN 0148-2963

Whitelaw, Paul A and Morda, Romana (2004) Leadership in the hospitality industry: Boadecia vs. Attila - bring it on! Journal of hospitality and tourism management, 11 (2). pp. 139-148. ISSN 1447-6770

Junek, Olga and Binney, Wayne and Deery, Margaret (2004) Meeting the needs of the Chinese tourist - the operators' perspective. ASEAN journal on hospitality and tourism, 3 (2). pp. 41-50. ISSN 1412-2073

O'Mahony, Barry G (2004) The "Holiness Code": food safety regulations or religious compunction?(excerpt). Journal of hospitality and tourism management, 11 (1). pp. 56-64. ISSN 1447-6770

Polonsky, Michael Jay and Garma, Romana and Chia, Norman (2004) Australian environmental alliances from an environmental NGOs perspective. Journal of marketing theory & practice, 12 (2). pp. 73-86. ISSN 1069-6679

Rao, Dorasammy R (2004) Culture and entrepreneurship in Fiji's small tourism business sector. PhD thesis, Victoria University.

Milner, Laura and Higgs, Bronwyn (2004) Gender Sex Role Portrayals in International Television Advertising Over Time: the Australian Experience. Journal of Current Issues and Research in Advertising, 26 (2). ISSN 1064-1734

Brown, Rudolph and Junek, Olga (2004) LDCs and global tourism - effects of disastrous events and the role of travel advisories and the media. ASEAN journal on hospitality and tourism, 3 (1). pp. 41-50. ISSN 1412-2073

Bhaskaran, Suku (2004) Strategic experimentation and innovation in rural Australia. British food journal, 106 (2). pp. 141-152. ISSN 0007-0070x

Bennett, Michelle and King, Brian and Milner, Laura (2004) The Health Resort Sector in Australia: A Positioning Study. Journal of Vacation Marketing, 10 (2). pp.122 to 137.

King, Brian (2004) Tourism 2004: State of the Art II. Anatolia. An International Journal of Tourism and Hospitality Research., 15 (2). pp.206 to 208.

Roberts, Linda Margaret and Deery, Margaret (2004) Trends in food safety management in Victoria, Australia. International journal of contemporary hospitality management, 16 (3). pp. 151-158. ISSN 0959-6119

Dolnicar, Sar and Fluker, Martin (2003) Behavioural market segments among surf tourists: invesigating past destination choice. Journal of sport & tourism, 8 (3). pp. 186-196. ISSN 1477-5085

Yaman, Habil Ruhi (2003) Skinner's naturalism as a paradigm for teaching business ethics: a discussion from tourism. Teaching business ethics, 7 (2). pp. 107-122. ISSN 1573-1944 Online 1382-6891 Print

King, Brian and McKercher, Bob and Waryszak, Robert (2003) A comparative study of hospitality and tourism graduates in Australia and Hong Kong. International Journal of Tourism Research, 5 (6). pp. 409-420. ISSN 1099-2340

Kay, Pandora (2003) Cross-cultural research issues in developing international tourist markets for cultural events. Event management: an international journal, 8 (4). pp. 191-202. ISSN 15259951

Muldoon, Shane Douglas (2003) Excellent Managers: Exploring the Acquisition, Measurement, and Impact of Leader Skills in an Australian Business Context. PhD thesis, Victoria University.

Kiraka, Ruth (2003) Managing Development Organisations: A Process-Based Assessment of Australian Based Non Governmental Development Organisations. PhD thesis, Victoria University.

Polonsky, Michael Jay and Carlson, Les and Fry, Marie-Louise (2003) The harm chain: a public policy development and stakeholder perspective. Marketing theory, 3 (3). pp. 345-364. ISSN 1741-301x Online 1470-5931 Print

Nguyen, Thu-Huong and King, Brian and Turner, Lindsay W (2003) Travel behavior and migrant cultures: the Vietnamese in Australia. Tourism, culture & communication, 4 (2). pp. 95-107. ISSN 1098-304x

Polonsky, Michael Jay and Binney, Wayne and Hall, John (2002) Developing Better Public Policy to Motivate Responsible Environmental Behavior- An Examination of Managers' Attitudes and Perceptions Towards Controlling Introduced Species. Journal of Non-Profit and Public Sector, 12 (1). pp. 93-107.

Deng, Jinyang and King, Brian and Bauer, Thomas (2002) Evaluating natural attractions for tourism. Annals of tourism research, 29 (2). pp. 422-438. ISSN 0160-7383

Yaman, Habil Ruhi and Shaw, Robin N (2002) Marketing research and small travel agents: an exploratory study. Journal of vacation marketing, 8 (2). pp. 127-140. ISSN 1479-1870 Online 1356-7667 Print

Black, Rosemary and King, Brian (2002) Human resource development in remote island communities: an evaluation of tour-guide training in Vanuatu. International Journal of Tourism Research, 4 (2). pp. 103-117. ISSN 1099-2340

King, Brian and Berno, Tracy (2002) Tourism and civil disturbances: an evaluation of recovery strategies in Fiji 1987-2000. Journal of hospitality and tourism management, 9 (1). pp. 46-60. ISSN 1447-6770

Polonsky, Michael Jay and Carlson, Les and Prothero, Andrea and Kapelianis, Dimitri (2002) A Cross-cultural examination of the environmental information on packaging: implications for advertisers. In: New directions in international advertising research. Advances in International Marketing, 12 . JAI Elsevier Science, Amsterdam, pp. 153-174. ISBN 07623-09504

Kidd, Jeffery and Madden-Hallett, Helen (2002) Access to the internet for marketing students - a pilot study. The ethics and equity of e-learning in higher education (2). pp. 83-92. ISSN 14445700

Bhaskaran, Suku and Hardley, Felicity (2002) Buyer beliefs, attitudes and behaviour: foods with therapeutic claims. Journal of consumer marketing, 19 (7). pp. 591-606. ISSN 0736-3761

Stewart, Scott Ian (2002) Customer Satisfaction in the Metropolitan Ambulance Service. Research Master thesis, Victoria University.

Cary, John and Williams, Kathryn (2002) Landscape preferences, ecological quality and biodiversity protection. Environment and Behavior, 34 (2). pp. 257-274. ISSN 00139165

Bergin-Seers, Sue and Morrison, Alison (2002) Pro-grouth small busimess: learning 'architecture'. Journal of Managment Development, 21 (5). pp. 388-400. ISSN 02621711

Polonsky, Michael Jay and Rosenberger III, Philip J (2001) Reevaluating green marketing: a strategic approach. Business horizons, 44 (5). pp. 21-30. ISSN 0007-6813

Yaman, Habil Ruhi (2001) A Conceptual Model of Knowledge Acquisition and Utilisation Through Marketing Research in Tourism: Development and an Empirical Assessment. PhD thesis, Victoria University.

Munro, Angela (2001) A stakeholder approach to ecologically sustainable tourism : the case of the Twelve Apostles, Port Campbell National Park, Victoria. Research Master thesis, Victoria University.

Roberts, Linda Margaret (2001) Close menu-planner/supplier relationship vital for successful new product development. Australian journal of hospitality management, 8 (2). pp. 1-16. ISSN 1320-5161

Cary, John and Williams, Kathryn (2001) Perception of native grasslands in south-eastern Australia: some implications for landscape aesthetics and other landscape values. Ecological Management and Restoration, 2 (2). pp. 139-144. ISSN 14427001

Higgs, Bronwyn and Giblin, Deirdre (2001) The effects of dislocation of the dominant player on functioning within a fine arts cluster. In: Australia New Zealand Marketing Academy Conference, 28 Nov - 1 Dec 2000, Gold Coast, Queensland, Australia.

Miranda, Mario J (2001) The Influence of Price Reductions on Shoppers' Reference Price and Reservation Price when Upgrading to Premium Brands. Journal of Targeting, Measurement and Analysis for Marketing, 10 (1). pp.42-54.

Bergin-Seers, Sue (2000) Benchmarking small business performance: barriers and benefits. In: (ICSB) International Council for Small Business World Conference - Entrepreneurial SMEs - Engines for Growth in the Millennium, 7-10 June, 2000, Brisbane, Queensland.

Frew, Elspeth Ann (2000) Industrial tourism : a conceptual and empirical analysis. PhD thesis, Victoria University.

Guo, Wenbin (1999) Strategies for Entering the Chinese Outbound Travel Market. PhD thesis, Victoria University.

Giblin, Deirdre and Higgs, Bronwyn and Hollick, Mary (1998) Visitor impressions of Rembrandt: a genius and his impact. Project Report. National Gallery of Victoria, Melbourne, Australia. (Unpublished)

Gamage, Ari and Higgs, Bronwyn (1997) Economics of venue selection for special sporting events: with special reference to the 1996 Melbourne Grand Prix. Asia-Pacific Journal of Tourism Research, 1 (2).

Wood, Erin (1997) Pilot Salary Determination in Australia's Domestic Airlines from Whitlam to Keating. Research Master thesis, Victoria University.

Jago, Leo Kenneth (1997) Special events and tourism behaviour: a conceptualisation and an empirical analysis from a values perspective. PhD thesis, Victoria University.

Higgs, Bronwyn (1994) Committees of the Licensed Victuallers' Association of Victoria: an index to Committee members 1841 -1920. Working Paper. Australian Hotels Association, Melbourne, Australia. (Unpublished)

Higgs, Bronwyn (1991) The barmaid problem in Britain, 1880-1920. Working Paper. the author. (Unpublished)