The marketing missing link
Higgs, Bronwyn (2008) The marketing missing link. Marketing Magazine, March, 2008 . pp. 68-69. ISSN 0819-1131
![[img]](/style/images/fileicons/application_pdf.png) | PDF 495Kb |
Official URL: http://www.marketingmag.com.au
Abstract
The great divide between marketing academics and practitioners is intensifying. This article reviews some recent conference papers presented at the Australia New Zealand Marketing Academy and considers the evolution of the marketing discipline; both theoretical and practical.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | marketing |
| Subjects: | RFCD Classification > 350000 Commerce, Management, Tourism and Services School/Research Centre/Department > School of Hospitality Tourism and Marketing |
| ID Code: | 973 |
| Deposited By: | Ms Bronwyn Higgs |
| Deposited On: | 11 Nov 2008 09:20 |
| Last Modified: | 11 Nov 2008 09:20 |
| ePrint Statistics: | View statistics for this ePrint |
Reporting copyright infringements & problems
The Victoria University is committed to upholding the rights of copyright owners. If you believe that copyright material is available on the Victoria University network in such a way that it constitutes a copyright infringement or a breach of a contract or licence, please contact us.
Repository Staff Only: item control page
