Progressive segmentation in a new media landscape
Higgs, Bronwyn (2007) Progressive segmentation in a new media landscape. Marketing Magazine, September, 2007 . pp. 76-78. ISSN 0819-1131
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Official URL: http://www.marketingmag.com.au/
Abstract
Recent developments in new media have transformed mass customisation from a pipe dream to a reality. This article explores some of the trends in hyper segmentation that have been developed over the past year.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | mass media, marketing, segmentation |
| Subjects: | RFCD Classification > 350000 Commerce, Management, Tourism and Services School/Research Centre/Department > School of Hospitality Tourism and Marketing |
| ID Code: | 967 |
| Deposited By: | Ms Bronwyn Higgs |
| Deposited On: | 11 Nov 2008 09:28 |
| Last Modified: | 11 Nov 2008 09:28 |
| ePrint Statistics: | View statistics for this ePrint |
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