Internet Usage and Competitive Strategy: A Large Firm Study

Foley, Patrick and Samson, Danny (2003) Internet Usage and Competitive Strategy: A Large Firm Study. Working Paper. Victoria University, Melbourne, Australia.

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Official URL: http://www.business.vu.edu.au/mgt/pdf/working_papers/2003/wp17_2003_foley_samson.pdf

Abstract

Using 281 of Australian's top 1000 companies this study examined the effect a firm's strategy had on the adoption of internet-enabled business practices (IBP). Four strategies were explored Product Leadership, Operational Excellence, Customer Intimacy and Commodity Seller. Firms with a product leadership strategy were the most likely to adopt internet-enabled business practices (IBP) even when size, monopoly position and industry turbulence were controlled for. Different strategies had different adoption patterns with Commodity Seller having the lowest overall adoption rate.

Item Type:	Monograph (Working Paper)
Uncontrolled Keywords:	value chain; competitive strategy; internet adoption; industry; large Australian organisations
Subjects:	School/Research Centre/Department > School of Management RFCD Classification > 350000 Commerce, Management, Tourism and Services
ID Code:	154
Deposited By:	Mr Angeera Sidaya
Deposited On:	04 Jun 2007
Last Modified:	20 Aug 2008 05:03
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